CASE STUDIES
At Noetic, we take great pride in what we do, and we’re proud of the partnerships we’ve established. Take a moment to learn about some companies we’ve assisted and how we might be able to do the same for you.
Murphy Overconfident Underwear Boyd Murphy came to Noetic with a vision. The concept was for a revolution in men’s underwear. A premium line of underwear that would inspire men to feel overconfident. What if men would never have to worry about dribble spots on the front of their pants again? Murphy had the vision, and a prototype. But what to do next? With Noetic’s expertise in bringing new technology to market, Murphy was able to make a smooth transition from prototype to product launch. Noetic provided Murphy with:
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NDC – NEONATAL DEVELOPMENTAL CARE NDC is a neonatal training program developed by world class medical professionals. The videos are an essential tool for parents of premature infants, with an impressive track record of success. NDC had the medical expertise, but developing the business end wasn’t easy. NDC came to Noetic for guidance in the following areas: • Negotiation of license agreement with university IP • Formation of company • Finding customers and distribution channels • Development of marketing plan • Branding of company and product |
Premature baby feet |
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Bad guys beware. KDL Solutions offers a revolutionary skin rehydration technology that yields tremendous quality in fingerprinting for forensic scientists. Knowing the path from idea to commercial market was going to be treacherous, KDL brought their technology to Noetic to assist in launching it. Noetic provided the following services which guided KDL in turning their technology into a commercial product:
• IP research and guidance • Product development including packaging & pricing • Developing promotional & marketing materials • Finding and partnering with a distributor (visit Evident Crime Scene for ordering info) Let’s talk about how we can provide the same guidance for you and your idea. Contact us to learn more! |
KDL finger printing kit
Before I.D. solution
After I.D. solution |
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Crosslink is a technology development company based in St. Louis, MO. With their focus in customized electroactive polymer coatings, Crosslink knew that The University of Southern Mississippi would make an excellent collaborative research partner. But how does an early stage company hundreds of miles away engage a research university as a commercialization partner? Who would put the deal together, and how would Crosslink find the right experts at a $100 million research institution? To answer these questions, Crosslink turned to Noetic. What Noetic Did for Crosslink: • Provided very flexible options for engaging USM as a partner • Streamlined the logistics of partnering with USM for research • Cut through bureaucracy to make each step of the process more efficient • Made the research process efficient by managing milestones & accountability • Acted as interface • Catalyzed the securing of joint funding
• Joint funding – Noetic approached congressional members with Crosslink products and successfully obtained funding for both companies • Location of Crosslink personnel at the University of Southern Mississippi. Noetic negotiated a lease agreement with Southern Miss for Crosslink to locate on campus, making the collaboration of research more efficient • Research projects led to joint patents, generating IP for both parties Are you interested in learning about how you might engage Southern Miss in licensing technology, sponsoring research, or seeking joint funding? |
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